Building Trust with Customer Service Training

Comprehensive customer service training is one of the best ways (if not the best way) to build trust with customers. Nowadays, people are looking for companies to show they care about consumers instead of just talking about it. 

With your customer service representatives often being the ones providing care directly to your consumers—you need to ensure your employees are representing your company in the best light. This means service based on compassion, commitment to customer interests, and accountability. 

And this is especially important in our current worldly climate. Delivering exceptional customer service with kindness and empathy at the forefront is a great way to build a trusting relationship with your consumers that lasts the long haul. In fact, it's been found that even a 5% increase in customer retention can increase company revenue by as much as 95%!

This shows that fostering an open and honest relationship built on trust and kindness can go a long way when it comes to customer loyalty. With this in mind, we want you to ponder the question:

Do your employees have the necessary customer service skills to deliver care that today's consumers expect? 

If not, we suggest reaching out to our team of training professionals to learn how we can help. Keep reading to learn more about the resources and training we offer to help enhance customer loyalty and retention at your business.


Why Enhancing Consumer Trust Is So Important


It's no secret that successful and healthy workplaces are built on a foundation of care and trust—and these same values should show up in your customer service practices. 

So, what's the secret to building consumer trust? Well, it starts with valuing your customers and intentionally conveying that appreciation back to them. Letting your customers know they are in good hands and backing that assertion up with thoughtful care is, in itself, what trust is fundamentally built on. And being able to prove that your company cares about the well-being of its consumers is a surefire way to boost customer retention.

Customers often abandon their loyalty to businesses when they feel that the loyalty is not returned to them. FYI: customers know when they are being put through a "revolving door" or are cast to the waist side by customer service agents. Getting customers in and out or "dealt with" as quickly as possible is not a sustainable way of running a business. 

This is especially true in today's day and age. That's because 21st-century consumers can quickly and easily access virtually any information via the world wide web—and don't forget all the social media platforms to blast their opinions and frustrations. As we know, news travels fast on social channels. Don't let your company get pegged as "untrustworthy" due to bad customer service techniques.

At Bonfire, we can help you generate and maintain customer trust through our comprehensive customer service training and building trust workshop.


Practice Building Trust From Within


Many companies will need to start within if they want to learn how to build trust with clients. If you can create a culture of respect and trust at your workplace, it will be easy for your customer service representatives to mimic this behavior when catering to clients.

Effective communication, greater innovation, and increased revenue can all be accomplished when trust leads the way. With that being said, an absence of trust and loyalty at your workplace can cause stress, work silos, low collaboration, tanking morale, and a considerable drop in productivity. Not ideal! Especially when all these pitfalls can lead to costly turnover at your business.

At Bonfire, Our Building Trust program is excellent for incorporating an air of trustworthiness throughout your entire company. Our expert trainers will teach your leaders and their team members how to build trust to increase engagement, creativity, and commitment to the organization. Here's what to expect:


Building Trust Training: Learning & Business Outcomes


Our customer care training will help your team members understand the impact of their behaviors when it comes to building or eroding trust with others. Your organization will gain a common language to talk about trust, and people will be more comfortable asking for help—thus leading to solving problems quicker for your customers. 

With the help of our Building Trust workshop, your entire team will gain an increased sense of partnership. Better yet, our training will help maintain a trust-focused, positive workplace so your people, customers, and overall organization can thrive. Don't allow trust to be absent from your company culture! We can help you create a trusting work environment where your people feel safe, empowered, and motivated to serve each other and your clientele.

Building a foundation of trust internally and with your customers through our renowned training will have the following business outcomes: 

  • Increased Performance
  • Retention of Employees/Customers
  • Improved Creativity & Innovation
  • Better Collaboration

Program Format


If you're looking to implement Building Trust customer service training for employees at your organization, we offer live in-person workshops and live virtual workshops for your convenience. All training methods include engaging participant materials, videos, and learning activities that teach your leaders and team members the following key concepts:

  • Learn the Building Trust framework
  • Develop an action plan to engage in more trustworthy behaviors
  • Learn a three-step process for restoring trust
  • Plan and practice two trustworthy conversations

Building Trust & Loyalty With Bonfire Training


At Bonfire, we offer the best customer service training programs to foster trust and loyalty at your organization. Don't allow your customers to feel like "just another face in the crowd." We can help you learn how to offer personalized customer service goes a long way in gaining customer trust and maintaining customer retention.

Contact us to explore how we can meet your training goals! info@bonfiretraining.com / 800-888-4893


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