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Bonfire Training

Learning happens around the fire. Not at the front of the room.

Bonfire is the culture elevation partner for organizations navigating change. We build customer service and leadership training people actually enjoy, so the new behaviors stick.
100+ brandstrained since 1985
Citizens Energy GroupOakleySalesforceShutterflyDuke Energy
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Your organization doesn’t need more training. It needs behavior change that lasts.

Most organizations don’t struggle because people lack information. They struggle because leadership, expectations, service behaviors and cultural values are reinforced inconsistently across teams.

We strengthen leadership systems, align culture with day-to-day behavior, and build practical learning that measurably improves performance.

How Bonfire Training works

Tailored to your goals, built to be enjoyed, and measured by what changes on the job.

Real learning

Focused on your priorities.
Our instructional designers shape every experience around your goals, whether that’s leadership development, customer experience, culture or team performance.

Real fun

Not your typical training.
When learning is actually fun, people engage faster, learn deeper and remember longer. Our facilitators make development interactive and rewarding.

Real results

What winning looks like.
Leaders who reinforce culture every day, values turned into visible behaviors, and performance gains tied to the outcomes that matter in your business.

Why we’re called Bonfire.

Think about the best conversations you’ve had around a fire. Nobody stands at the front. Everyone has a seat, everyone can see each other, and the ideas move around the circle.

That’s how we train. Our facilitators guide the room, but the learning happens between people: an equal exchange of ideas and experience, not a lecture handed down from the top. It’s why our sessions feel different, and why the behaviors stick after we leave.

What our clients say.

Utilities, healthcare, insurance, retail and more, across 40+ years.
We first hired Bonfire Training 9 years ago when our LARGEST client sent us a letter stating they no longer wanted to do business with us because of the way we treated them! The program was so successful that the rest of the hospital asked us what we had done to change our service – since then, we have taken it hospital wide and the training is now an initiative from our CEO and Board of Directors – and Bonfire is our foundation.
St. Charles Medical CenterHealthcare
“I can already see and hear a real improvement in our call handling skills… There is a new feeling of enthusiasm in the air and the CSRs are more confident and enthusiastic on the job.”
Ford Motor Company
“The Support Center has received compliments on how their conversations are pleasant experiences! … For that, I say McThanks!”
McDonald’s
“This training gets everyone in the company on the same page of how to present a professional image. Never assume that good phone skills are just common sense!”
NRECA-Karnes Electric
40+
years of training excellence, since 1985
100+
renowned brands trained
TP4L
your Training Partner for Life

A training partner for life.

Every Bonfire client wants to strengthen two relationships: with their customers, and with their own people. We’ve helped companies across industries, including Fortune 500 organizations, do both with training employees genuinely enjoy.

And we stay with you beyond the classroom, through every stage of your business.