Yarn Love: Philanthropy Highlight

Blankets ready to go to their new homes.
At Bonfire, we’re built on a culture of giving. Not only do we work hard to give our time and talents to those who seek out our customer service and leadership training—but we also love to give in our personal lives. Recently, a few members of our team made a wonderful philanthropic effort, and we wanted to highlight how giving, ... Read More

Boost Employee Retention With Bonfire Training

Employee Retention Featured Image
In a time where people are leaving their jobs at a record pace, we encourage all businesses to keep employee retention top of mind. If you’re one of the many leaders asking, “how can I keep employees engaged and loyal in such a tight labor market?” To us, the answer is simple: professional development and training. The fact is that ... Read More

Why We Suggest Meeting With Your Training Partner Every Year (Or More)

People sitting and listening to a speaker or trainer.
The world is in a constant state of change. From the technology, learning methods, communication channels, work environments, approaches to feedback, and more—organizations and their employees must persistently adapt to this cycle of unending “new.” How are businesses and their teams expected to keep up? Well, it requires some much-needed support. Training once every few years may have been effective ... Read More

The Importance of OnDemand Customer Service Training

man with headphones taking notes during online course

Whether your team is spread across the country and in-person training isn’t an option, or you want to give your employees the option to complete training on their own time, virtual online training is the move!

A Survival Guide to Dealing With “Difficult” Customers

how to handle difficult customers

Regardless of the industry you’re in, if you deal with customers, at some point in time you’re going to be confronted with a “difficult” one.But, here’s an important question to ask yourself. “Is the customer actually difficult, or are they merely upset?” Chances are the “difficult” customer is more likely an upset customer, and it’s your job to turn that frown, upside down. The good news is, you can do it in three steps!

Further Your Commitment to Above The Line Service With These Courses

small business training
What if we told you we could strategically cultivate high-quality customer service at your business in a way that’s fun, educational, and results-driven? It’s true! We understand that companies are looking to retain teams, and we think empowering them is a great way to do so. After all, a happy team is more likely to go the extra mile in ... Read More

The History of Bonfire Training

bonfire landscape

We get a lot of questions about how Bonfire came to be—and how nearly 40 years later, we’re still out here sparking lasting change.