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Custom training that sparks real results.

Instructional design built from your goals, your scenarios and your language, so learning sticks and behavior actually changes.

A room of learners laughing and applauding during a training session

Learning experiences, designed just for you.

At Bonfire, instructional design isn’t just about creating training. It’s about creating learning experiences that reflect your culture, connect with your people and drive real outcomes.

Our instructional design team partners with you to co-create leadership and customer service learning from the ground up: relevant, aligned to your values and business goals, and built so that people feel connected, inspired and supported. When they do, performance follows.

“Having worked with our teams for about 10 years, Bonfire Training stays current with our product offerings and workflows. Their customized training programs ensure employees engage, retain and apply what they learn.”

WS AudiologyHealthcare
More testimonials

What makes our approach different

Human-centered, culture-aligned

Learning that sounds like your team and reflects your voice, values and vision, so it fits your organization’s DNA.

Focused on real results

Designs backed by proven strategies that link directly to the results you care about: better customer interactions, stronger leaders, more confident employees.

Strategy meets engaging training

Proven instructional frameworks combined with real-world context, relatable stories and meaningful practice.

Instructional design, the Bonfire way.

Grounded in curiosity, collaboration and a commitment to make learning meaningful.

  1. 1

    Discover what matters most

    We listen, learn and get to the heart of what your team needs, starting with your business goals.

    • Skill gaps within your team
    • Industry-specific challenges
    • Materials that support reinforcement
    • Preferred learning styles across your team
  2. 2

    Design for impact (and fun)

    Dynamic, practical training that blends real-life scenarios with experiential, connection-driven content.

    • Content presented in an intentionally fun, engaging way to increase comprehension
    • Learners practice and apply new skills through active participation
  3. 3

    Deliver and reinforce

    Training built to stick, using proven instructional strategies that turn learning into on-the-job results.

    • Onsite, live remote or blended, crafted for engagement and retention
    • Coaching, follow-up activities and refresher modules keep skills fresh
  4. 4

    Drive results that matter

    Every program is designed so you can see real, measurable improvement after implementation.

    • Pre- and post-training assessments and real-time feedback loops
    • Outcome tracking for customer satisfaction, first-contact resolution and efficiency

Start from scratch or upgrade what you have

What we build with you.

Refresh an outdated program or create something brand new. Either way, it’s engaging, effective and uniquely yours.

  • Leadership and customer service content for frontline teams and beyond
  • Microlearning modules and digital learning assets
  • Scenario-based activities and role-play guides
  • Gamified learning elements and knowledge checks
  • Workbooks, facilitator guides and learner support tools
  • Assessments that track learning outcomes
  • Custom modules on leadership, culture, service and communication

Delivered your way.

Custom programs run in whatever format fits your people and your schedule.

Man and woman smiling and conversing across a desk with a laptop. Onsite

Onsite custom training

A collaborative, hands-on experience in your own environment.

Why teams love it

  • Face-to-face training in your real-world setting
  • Activities and coaching built around your team’s goals
Smiling woman with long brown hair looking directly at camera. Live

Live remote custom training

Engaging virtual sessions that connect teams across locations.

Why teams love it

  • Built for distributed teams
  • Breakout rooms, live polls and role-play keep it dynamic
Smiling woman in blue blazer and grey top, with dark curly hair, in an office. Blended

Blended learning

Onsite, remote and digital training combined for sustained engagement.

Why teams love it

  • Flexible access across formats
  • Self-paced reinforcement for long-term retention

Real clients. Real results.

We’ve helped companies in utilities, healthcare and beyond speed up ramp-up time, lift engagement and raise customer satisfaction.

“Bonfire Training transformed our approach to customer service with engaging, customized training that resonated with our team.”

San Francisco Public Utilities Commission
See all case studies

Got questions? Let’s talk.

How is instructional design different?

Instructional design builds custom leadership and customer service programs aligned to your business goals, employee needs and engagement strategy.

Can this training be tailored for my industry?

Absolutely. Our training has been deployed across many industries, with particular strength in utilities, healthcare, finance and customer service. We build solutions around your team’s real-world environment.

Can you upgrade content we already have?

Yes. Whether you need to refresh an outdated program or create something brand new, we design content that’s engaging, effective and uniquely yours.

How do I get started?

Let’s chat. Contact us to talk through your team’s training needs, and we’ll develop a custom instructional design plan just for you.

Build training that delivers real results.

When your team is ready to grow faster, custom training makes the difference. Let’s design a learning experience that delivers measurable impact.