Sales & Service Essentials

two men shaking hands over a table during a meeting

Course Overview

Grounded in the principles of relationship selling, this course will empower your sales team members to build better relationships while increasing their sales volume. We firmly believe that sales and service go hand in hand and this class provides your team with proven techniques to make every interaction with prospects and customers productive and successful.

Using customized, real-life examples that go beyond theory, your team will learn how to apply these sales and service techniques to any situation, integrating them quickly and easily into their daily routine. They will feel more confident in their “pitch” and how to recognize key factors that go into making a relevant offer.

You really can “think yourself into or out of a sale”, so we also address call reluctance and how mindset and preparation are key elements in the success of a sales conversation.

At the heart of sales is making a well-received offer and knowing the right questions to ask in order to gain agreement. We explore this by discussing and dissecting what motivates people to buy and how to recognize buying signals. In the event of pushback or a “no”, we will introduce new concepts to melt that resistance.

Learning Outcomes

  • Conversation control while ensuring the customer's needs are met and exceeded
  • Recognize buying/interest signals
  • Be aware of the importance of mindset and its impact on success
  • Gain agreement from the customer to secure the next step, such as closing the sale
  • Understand the difference between melting resistance and overcoming objections

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“You miss 100% of the shots you don’t take.”
Wayne Gretzky

Business Outcomes

Enhanced Team Sales & Service Skills Levels

Tools & Tips for Positive Communication

Confidence in Moving the Sale Forward

Increased Revenue

Improved Sales Performance

Program Format

This is a one-day, onsite, instructor-led session that can be split into shorter sessions to accommodate schedules.

Live remote training options are also available.

The program is presented in a multi-media, fun, interactive manner with group exercises to engage participants.

Materials support additional learning reinforcement.

Contact us to explore how we can meet your training goals! / 800-888-4893

Who should attend?

Inside sales, outside sales, and any department/team that deals with relationship selling and is interested in better communication and sales skills with customers over the phone and face to face should attend.


Energize your sales team with quickly integrated skills.

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