Sales & Service Essentials


Course Overview

Grounded in the principles of relationship selling, this course will empower your sales team members to build better relationships while increasing their sales volume. We firmly believe that sales and service go hand in hand and this class provides your team with proven techniques to make every interaction with prospects and customers productive and successful.

Using customized, real-life examples that go beyond theory, your team will learn how to apply these sales and service techniques to any situation, integrating them quickly and easily into their daily routine. They will feel more confident in their “pitch” and how to recognize key factors that go into making a relevant offer.

You really can “think yourself into or out of a sale”, so we also address call reluctance and how mindset and preparation are key elements in the success of a sales conversation.

At the heart of sales is making a well-received offer and knowing the right questions to ask in order to gain agreement. We explore this by discussing and dissecting what motivates people to buy and how to recognize buying signals. And in the event of pushback or a “no”, we will introduce new concepts to melt that resistance.

Learning Outcomes

  • Confidently build and deliver a better pitch
  • Apply sales standards in every customer interaction
  • Increase sales with cross-selling and up-selling
  • Recognize and respond to buying signals
  • Have a sales mindset and be prepared for each conversation
  • Ask questions to present an emotionally engaging offer
  • Rebound and move on when the customer says no

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“You miss 100% of the shots you don’t take.”
Wayne Gretzky

Business Outcomes

Increase in Sales

Confident and Energized Sales Team

Improved Team Morale

Better Closers

Sales Best Practices

Moving Prospects from Pipeline to Client

Program Format

One-day onsite instructor-led session that can be split into shorter sessions to accommodate schedules.

Live Remote Training options are also available.

Presented in a multi-media, fun, interactive manner with group exercises to engage participants.

Materials and job aids to support additional learning reinforcement.     

Contact us to explore how we can meet your training goals! / 800-888-4893

Who should attend?

Inside sales, outside sales or any department/team that deals with Relationship Selling and is interested in better communication and sales skills with customers over the phone and face to face.


Energize your sales team with quickly integrated skills.

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