At Bonfire, we love the “fresh start” feeling that comes along with a new year. It’s a time to set intentions, revisit goals, and plan professional...
Training
Partnership with Bonfire Training Leads to Results and National Recognition
What does a truly transformative training partnership look like? When State Compensation Insurance Fund came to Bonfire, they wanted more than a workshop — they wanted a culture shift. The result was EDGE, a custom enterprise-wide program that trained 4,000+ employees, drove measurable business growth, and earned national recognition in Training Magazine.
Why We Suggest Meeting With Your Training Partner Every Year (Or More)
One-and-done training isn’t enough anymore. As consumer expectations rise and workplaces evolve, your customer service team needs consistent, updated support to stay sharp and confident. Here’s why Bonfire recommends connecting with your training partner at least once a year — and what your team stands to gain when you do.
The Five Behaviors of a Team & How They Impact Your Organization
Great teams don’t happen by accident — they’re built. Based on Patrick Lencioni’s Five Dysfunctions of a Team, Bonfire’s Five Behaviors of a Team workshop helps leaders and their teams break through dysfunction, build real trust, and develop the communication habits that drive lasting results across the entire organization.
Decoding Customer Service: The Art of Turn Signals
Great customer service isn’t just about what you say — it’s about picking up on what customers are signaling. From subtle signs of impatience to conversations that veer off track, learning to read and respond to customer cues is what separates good service from truly memorable service.
Customer Service Trends To Look Out for in 2023
From personalization and transparency to empathy and employee experience, the fundamentals of great customer service don’t go out of style — they evolve. Explore the key customer service trends shaping how organizations connect with customers and how Bonfire Training can help your team stay ahead of the curve.
OnDemand Customer Service Training for Teams
Getting an entire customer service team on the same page — regardless of location — used to be a scheduling nightmare. Bonfire’s OnDemand training now supports 50+ seats, so your reps in California and New York can learn the same skills on their own time. Here’s what’s covered and why it’s a smart investment for teams of any size.
Choosing the Right Customer Service Training Services for Your Industry
Not all customer service training is created equal — and what works for a healthcare team won’t necessarily work for a retail team. From industry-specific expertise and practical application to flexibility and ongoing support, here are the key factors to consider when choosing the right training partner for your organization.
Why Your Customer Service Training Should Be Adaptive
Today’s workforce expects training that fits their world — flexible, engaging, and accessible anywhere, anytime. Adaptive customer service training reduces boredom, boosts retention, makes life easier for leaders, and yes, can actually be fun. Here’s why it’s the smartest way to upskill your team in today’s environment.
From Good to Great: The Role of Customer Service Training Services in Brand Loyalty
What separates a good company from a great one? Often, it comes down to the quality of every customer interaction. Well-trained customer service teams create consistent, memorable experiences that build the kind of emotional connection that keeps customers coming back — and sending others your way. Here’s how investing in training directly drives brand loyalty.










