customer service training

Mid-Year Behavior Check: Is Your Team’s Training Sticking? | Bonfire

Most training gets a strong first month — then real life happens and the habits quietly fade. Not because the training failed, but because nothing was reinforcing it. Here's a simple way to check where your team actually stands at the halfway point of the year, and what to do if the answer isn't good.

Read More

5 High-Stakes Moments Every Utility Customer Service Training Program Should Address

Utility Customer Service Training Program

Utility customer service reps handle some of the most emotionally charged conversations in any industry. Here are the five moments where satisfaction most consistently breaks down — and the skills that change the outcome.

Read More

Bonfire Training: 7 Years on the Corporate Training Landscape

7 Years Celebrate

Bonfire Training has been named to the Training Industry Corporate Training Landscape seven consecutive years — 2020 through 2026. This year we were recognized in three categories: Leadership Training, Customer Service Training, and Custom Content & Program Development. Here's what that means, and why it matters when you're evaluating training partners.

Read More

What DISC Profiles Can Tell You About How Your Team Handles Difficult Customers

Professional team learning

Not every rep handles a difficult customer the same way — and that's not random. DISC profiles reveal how each personality style shows up under pressure, what each one does brilliantly, and where defaults can quietly derail an interaction. Here's how self-awareness training helps your team flex on demand — and turn tough customer moments into wins.

Read More

When AI Handles the Easy Stuff, Your Team Has to Handle Everything Else

AI Handles the Easy Stuff

When AI handles the easy stuff, your human reps inherit everything it can't — frustrated customers, complex problems, and high-stakes moments. Discover why the AI-to-human handoff is the most undertrained interaction in customer service, and what large organizations need to do about it.

Read More

Mastering the Skills of Great Negotiators & Conflict Navigation

Bonfire Tension and Resolution

Most of us negotiate every single day — with customers, colleagues, vendors, and leadership. Almost none of us were ever taught how to do it well. Bonfire Training's live 2-hour online workshop gives you practical negotiation and conflict navigation skills you can use the same week.

Read More

MASTERING THE ART OF PERSUASION THROUGH COMPASSIONATE CURIOSITY

Bonfire Training open enrollment: Mastering the Art of Persuasion Through Compassionate Curiosity (March 24–25, EDT)

Win the conversations that matter most with Bonfire Training’s open enrollment session on Mastering the Art of Persuasion Through Compassionate Curiosity—ethical influence, better questions, and real buy-in without pressure.

Read More

Utilities Customer Service Training | Remote & Onsite Programs

Utility customer service training session with call center team receiving communication coaching

Utilities customer service training designed for high-stress environments, outage communication, and complex billing interactions. Equip call center teams and field technicians with practical communication and de-escalation skills that improve customer satisfaction and strengthen public trust.

Read More