Seven years on the Training Industry Corporate Training Landscape. Three categories in 2026. And honestly? We’re not even a little bit tired of talking about it.
In total transparency: when we first landed on the Training Industry Corporate Training Landscape back in 2020, we celebrated. Loudly. It’s the kind of recognition that tells you the work is landing — that the training world is noticing what you’re doing and saying, “Yeah. Them. They belong on this list.”
Now we’ve done it seven years in a row — 2020, 2021, 2022, 2023, 2024, 2025, and 2026 — and we’re still celebrating. Because this stuff doesn’t happen by accident.
It happens because of 40-plus years of curriculum, a team that genuinely cares about making training that sticks, and clients who keep coming back because it works. This one’s for all of you.
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7 Consecutive |
3 Categories |
40+ Years Building |
Wait — What Is the Training Industry Landscape, Exactly?
Fair question. Training Industry is the go-to research and information resource for L&D professionals. When HR directors, CLOs, and learning & development teams are vetting training partners, Training Industry is one of the first places they look.
Each year, they publish the Corporate Training Landscape — a report that maps the companies actually shaping how organizations learn and develop their people. It’s not a sponsored list. It’s not a “who paid the most to be here” situation. It’s a genuine, research-backed recognition of companies that are delivering results in their categories.
To be included, Training Industry looks at things like breadth of service offerings, quality and innovation of learning solutions, delivery capabilities, and client impact. The companies on the Landscape are the ones their community of L&D professionals trusts to get the job done.
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“Getting on it once is an achievement. Getting on it seven years in a row? That’s a body of work.” |
Three Categories. One Very Good Year.
Here’s what made 2025 extra special: we earned our first-ever recognition in the Custom Content & Program Development category. That one hit different. It validated something our clients have known for a while — that Bonfire doesn’t just show up with a pre-packaged course and call it a day. We build training that fits. Your team. Your culture. Your goals.
In 2026, we were recognized in the same three categories as last year. Which means it wasn’t a fluke. It means we’re consistently delivering across the full picture of what Bonfire does:
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Three categories. That’s not a broad brush. That’s exactly what Bonfire does — and the Landscape finally reflects the whole picture.
What Each Category Actually Means
We want to be real about what these recognitions represent — not just what they look like on a badge.
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Leadership Training Great leaders aren’t born in a conference room with a PowerPoint. They’re built through real conversations, honest self-reflection, and practical tools they can use on Monday morning. Our leadership programs — including DISC, Leading High-Performance Teams, and more — are designed to develop the kind of leaders people actually want to follow. Not just managers who know how to run a meeting. |
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Custom Content & Program Development Off-the-shelf training has its place. But if your team has a specific culture, specific challenges, and specific goals, cookie-cutter content is going to fall short. This category recognizes our work building fully custom training programs — designed from the ground up around what your organization actually needs, not what some generic template assumes it does. |
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Customer Service Training This is where Bonfire started, and it’s still where we go deepest. Customer service training done right isn’t scripts and checklists — it’s teaching people how to genuinely connect with the humans on the other end of the phone, the counter, the email. Our CSE programs have been shaping customer-facing teams for decades, and this recognition reflects that track record. |
Seven Years on the Landscape
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Training Industry Corporate Training Landscape inclusions
What This Means If You’re Looking for a Training Partner
We know how this process works. You’re evaluating options. You have a team that needs training, a budget that has limits, and a boss who’s going to ask how you chose this vendor. You want proof that the company you’re partnering with actually delivers.
Seven consecutive years on the Training Industry Landscape — across Leadership Training, Customer Service Training, and Custom Content & Program Development — is that proof? It’s not a one-time win. It’s not a self-reported award. It’s seven straight years of being recognized by the industry’s leading research organization in the categories that matter most to your organization.
You can bring that to your boss. We’ve got the receipts.
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That’s a track record. Not a marketing claim. |
Real Learning. Real Fun. Real Results.
Here’s the thing about awards: we care about them because our clients care about them. Because when you’re making the case internally for a training investment, it helps to have third-party validation from a source your leadership team respects.
But what we care about even more is what happens after the training. When your customer service rep handles a hard call with empathy instead of a script. When your new manager steps into a tough conversation they used to avoid. When someone from last quarter’s cohort messages us to say, “I actually use this stuff every day.”
That’s the end of the boring training program. Not just a tagline — a promise. And after 40+ years and seven Landscape recognitions, we think we’re keeping it.
Thank you to our clients, our partners, and everyone who has trusted Bonfire to be part of your team’s growth. This one’s yours as much as ours.
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Training Industry Recognized • 7 Years Running • 3 Categories Ready to work with a training partner who has the receipts? Let’s talk about what your team needs — and build something that actually works. |
Bonfire Training has been named to the Training Industry Corporate Training Landscape in 2020, 2021, 2022, 2023, 2024, 2025, and 2026, in the Leadership Training, Customer Service Training, and Custom Content & Program Development categories. View the full Landscape report →