Train Your Team. Transform Your Customer Service.
Equip your team with the tools and confidence to deliver standout service and build lasting customer loyalty.
Setting the Gold Standard for Customer Service
No matter the format (onsite, live remote or blended learning) our customer experience courses equip your team to excel. Whether you have a small group or a large, complex enterprise, we’re ready to train anywhere from five to 5,000+ employees.
Your team members are the face and voice of your organization, and they may be distributed across front desks or call centers, in service vehicles or at remote workstations. Regardless of location, they’re not just solving problems, they’re building relationships, creating memorable experiences, and ensuring customers choose your brand time and time again.
“Bonfire’s training helped us unify our team around clear service goals. The tools and strategies they provide have completely transformed how we connect with customers.”
San Francisco Public Utilities Commission
Explore our Customer Service Training Courses
Enterprise-scale Solutions
All of our training programs are fully scalable to meet the needs of both small teams and large enterprises. Here are some of our most popular courses:
Customer Service Essentials (CSE)
perfect for
Teams looking to set a strong foundation for exceptional service
key takeaways
- Master customer service fundamentals that inspire trust and rapport
- Create seamless, consistent customer experiences and company-wide standards
- Handle challenges with professionalism and confidence
Customer Service Essentials (CSE) for Utilities
perfect for
Utility organizations looking to enhance their customer service
key takeaways
- Strategies to address unique challenges in energy, water and public utilities
- Real-world examples and scenarios that reflect real customer service demands
- Focused content to ensure consistent service excellence in utilities operations
Essential Refreshers (for CSE)
perfect for
Teams that completed foundational CSE training 12-18 months prior and need to stoke enthusiasm and sustain high service standards
key takeaways
- Reinforce key service principles for long-term success
- Re-engage teams around best practices and real-world situations
- Maintain consistency across customer interactions
Train-the-Trainer & Licensing (for CSE)
perfect for
Organizations wanting to scale training with in-house expertise
key takeaways
- Certify internal trainers to deliver CSE independently
- Ensure consistent, high-quality training at every level
- Reduce long-term training costs through internal operations
Field Customer Service Essentials (CSE)
perfect for
Technicians, auditors, and field teams delivering service beyond the office walls
key takeaways
- Build rapport and trust in high-pressure environments
- Adapt service techniques to the unpredictable challenges of fieldwork
- Deliver professional, solution-driven services
Sustain the Training: Customer Service Essentials (CSE)
perfect for
Leaders aiming to reinforce great customer service following delivery of CSE
key takeaways
- Equip managers with a playbook to drive team success
- Build a data-driven sustainability plan that tracks key performance metrics
- Maintain high standards and build habits that stick
Above the Line Service
perfect for
Teams ready to elevate their service and stand out from the competition
key takeaways
- Shift from transactional service to memorable customer experiences
- Create emotional connections that drive loyalty and retention
- Foster a proactive, customer-first mindset
Calm in the Storm: De-Escalation Techniques
perfect for
Teams managing tense and challenging customer interactions
key takeaways
- Diffuse potential conflict before it escalates
- Set appropriate boundaries while maintaining professionalism
- Improve composure under pressure to ensure positive outcomes
Chat Customer Service - Understanding the Nuances
perfect for
Customer service professionals engaging primarily through digital channels
key takeaways
- Improved tone to meet objectives and fulfill customer needs
- Personalization techniques to better connect with customers
- Identify the anatomy of a great chat interaction
Compassion Fatigue
perfect for
Organizations committed to preventing burnout in high-stress environments
key takeaways
- Recognize early warning signs of fatigue
- Implement strategies to protect emotional well-being
- Foster resilience within teams
Personal Impact
perfect for
Teams seeking to build a positive work environment
key takeaways
- Foster meaningful connections with your peers
- Develop both predictive-based trust and vulnerability-based trust
- Improve problem-solving skills through team building
The Platinum Rule of Service
perfect for
Teams building on the “Golden Rule” to deliver personalized service
key takeaways
- Learn how to treat customers the way that they want to be treated
- Adapt service style for diverse customer needs
- Strengthen relationships with every interaction
Sales & Service Essentials
perfect for
Sales and service teams blending customer service with revenue growth
key takeaways
- Strengthen relationship-based selling techniques
- Enhance communication skills for service and sales integration
- Create a customer experience that drives both loyalty and revenue
Training Formats that Fit Your Team’s Needs
Onsite Customer Service Training
Hands-on, in-person learning to build skills and team collaboration
why teams love it
- Real-world scenarios that reinforce consistent company standards
- Immediate coaching and actionable feedback to elevate practical skills
- Team-building opportunities to strengthen service culture
Live Remote Customer Service Training
Flexible, high-energy learning from anywhere
why teams love it
- Train teams in multiple locations without missing a beat
- Interactive features like breakout rooms and live gamification
- Strategies designed to maintain service consistence for the distributed team
Blended Customer Service Learning
A dynamic mix of onsite, live remote and online training for comprehensive customer service learning
why teams love it
- Combines the best of in-person engagement and virtual flexibility
- Reinforces learning through a variety of interactive and self-paced modules
- Offers adaptable scheduling to meet the diverse needs of your team
On Demand Online Customer Service Training
Self-paced, online Customer Service Essentials (CSE) or CSE for Utilities training for the ultimate flexibility
why teams love it
- Same foundational skills as Onsite and Live Remote training sessions delivered anytime, anywhere
- Scalable for individuals or entire teams without disrupting operations
- Easily integrated into your organization’s LMS for immediate team-wide accessibility
Real Teams. Real Growth.
Case Study Spotlight
A global medical supplies organization turned to Bonfire to revamp their customer service culture. With focused training for their CSRs, they established clear service standards, improved morale, and achieved sustained customer satisfaction.
Got Questions? Let’s Talk!
Q: Can the courses be customized for my business?
A: Yes! We work with you to tailor training that matches your team’s challenges and your customers’ expectations.
Q: How do I get started?
Reach out to us today. We will help you create the right training program for your team.
Let’s Set the Standard for Exceptional Customer Service
Your customers expect more – and your team is ready to deliver. With Bonfire, your CSRs will develop the skills and tactics to set new service standards, build loyalty, and keep your business ahead of the competition.