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Instructional Design. Custom Training That Sparks Growth, Connection & Real Results.

We build custom training that accelerates growth and delivers measurable outcomes.

Custom Learning Experiences, Designed Just for You.

At Bonfire Training, instructional design isn’t just about creating training—it’s about creating meaningful learning experiences that reflect your culture, connect with your people, and drive real outcomes. We design leadership and customer service content that energizes teams, builds confidence, and makes learning stick—because when people feel connected, inspired, and supported, elevated performance naturally follows.

Bonfire’s instructional design team partners with you to co-create leadership and customer service learning experiences from the ground up that are impactful, relevant, aligned to your values, business goals, and people. Here’s what makes our approach different:

  • Human-Centered, Culture-Aligned:  We craft learning that feels like your team, and reflects your unique voice, values, and vision so that it fits seamlessly into your organization’s DNA.
  • Focused on Real Results: Our designs are backed by proven strategies that link directly to the results you care about—whether it’s improved customer interactions, stronger leadership, or enhanced employee confidence.
  • Strategy Meets Engaging Training: We combine proven instructional frameworks with real-world context, relatable stories, and meaningful practice so that it resonates with today’s learners.
Customer Service-Women Clapping

“Having worked with our teams for about 10 years, Bonfire Training stays current with our product offerings and workflows. Their customized training programs ensure employees engage, retain, and apply what they learn.”

WS Audiology | Healthcare

Why Choose Bonfire’s Custom Training?

Training with Passion and Purpose

  • We craft leadership and customer service training that reflects your values, your voice, and your vision. It’s thoughtfully designed, meaningfully developed and tailored to your team’s real-world challenges and goals.
  • Instructional design blended with best practices and your team’s learning preferences, priorities, and pace is our specialty. The result? Custom training that sticks, inspires action, and delivers measurable growth —without losing the human touch.
  • We don’t just teach — we connect. Through storytelling, coaching, and hands-on practice, we create memorable moments that shift mindsets and build capabilities.

Start from Scratch or Upgrade Existing Content

Whether you need to refresh an outdated program or create something brand new, we design content that’s engaging, effective, and uniquely yours, including:
  • Custom leadership and a wide array of customer service training content for frontline and more
  • Microlearning modules and digital learning assets
  • Scenario-based activities and role-play guides
  • Gamified learning elements and knowledge checks
  • Workbooks, facilitator guides, and learner support tools
  • Assessment tools that track learning outcomes
  • Custom modules that focus on leadership, culture, service, and communication

Instructional Design, The Bonfire Way – Our Process

Our instructional design services are grounded in curiosity, collaboration, and a commitment to make learning meaningful and impactful.

1. Discover What Matters Most

We listen. We learn. We get to the heart of what your team needs. Our process starts with aligning training to business goals, then accelerating employee performance and customer satisfaction. We start by identifying:
  • Skill gaps within your team
  • Industry-specific challenges
  • Materials support additional learning reinforcement.
  • Preferred learning styles across your team

2. Design for Impact (and Fun!)

We craft training that’s dynamic, practical, and immediately useful, blending real-life scenarios with experiential learning and connection-driven content that employees can use immediately.
  • Powerful and applicable content presented in an intentionally fun and engaging way, to increase comprehension
  • Learners practice and apply new skills through active participation

3. Deliver Training & Reinforce Learning

We design and deliver leadership and customer service training that drives real behavior change. Our content is not only tailored to your goals—it’s built to stick. Using proven instructional strategies, we ensure that what participants learn translates into lasting on-the-job results.
  • Whether onsite, live remote, or blended, our training formats are crafted for maximum engagement and learning retention.
  • Post-training tools like coaching, follow-up activities, and refresher modules ensure new skills are reinforced and applied over time, keeping learning fresh and front of mind.

4. Drive Results That Matter

We are focused on what matters most – Results. Our training programs are intentionally designed to help clients see real, measurable improvement after implementation. Our approach naturally promotes results that align with business goals.
  • From pre- and post-training assessments to real-time feedback loops, our content is structured to reinforce retention and adaptability.
  • We help clients track the outcomes that count—like customer satisfaction, first-contact resolution, and service efficiency—so the value of training is both visible and actionable.

Flexible Training Delivery Options

Onsite Custom Training

Our instructional design delivers a collaborative, hands-on onsite experience that strengthens engagement and builds lasting skills.

why teams love it

  • Hands-on, face-to-face training in your organization’s real-world environment
  • Customized activities and interactive coaching built around your team’s goals

Live Remote Custom Training

Our custom instructional design delivers engaging live remote leadership and customer service training, connecting teams across multiple locations with ease.

why teams love it

  • Engaging virtual training for distributed teams
  • Interactive tools like breakout rooms, live polls, and role-playing keep learning dynamic and collaborative

Blended Learning Solutions

Blended learning combines onsite, remove, and digital training, giving employees flexible access to leadership and customer service programs with sustained engagement.

why teams love it

  • Flexible learning that integrates onsite, live remove, and digital training tools
  • Self-paced reinforcement strategies that strengthen long-term retention
  • Self-paced reinforcement strategies that strengthen long-term retention

Real Clients. Real Results.

We’ve helped companies in utilities, healthcare, and beyond accelerate employee ramp-up, improve engagement, and boost customer satisfaction. Our custom instructional design approach has helped clients compress new hire training timelines from 90 days to less than 3 weeks, without sacrificing quality or confidence.
San Francisco Public Utilities Commission

“Bonfire Training transformed our approach to customer service with engaging, customized training that resonated with our team. “

Got Questions? Let’s Talk!

Q: How is instructional design different?

A: Instructional design builds custom leadership and customer service training programs aligned to your business goals, employee needs, and engagement strategies.

Q: Can this training be tailored for my industry?
A: Absolutely! Our trainings have been deployed across many different industries, but we have particular strength in the utility, healthcare, finance, and customer service industries. We excel at building custom training solutions that connect your team’s goals and real-world environments.
Q: How do I get started?
A: Let’s chat! Contact us to discuss your team’s training needs. We’ll develop a custom instructional design plan just for you.

Build a Custom Training That Delivers Real Results

When your team is ready to train faster, custom training can make all the difference. Your team deserves engaging, results-driven learning built to accelerate success.

Let’s explore a custom training experience that delivers measurable impact. Start your journey today.