customer service essentials

Mason Health Success Story

Healthcare team reviewing notes and patient documents together in a clinic hallway.

When training sticks, it shows. Mason Health Hospital System in Washington rolled out a peer-led recognition program built around Bonfire's huddle videos — proof that real learning leads to real results.

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5 Reasons Not to Hire a Customer Service Training Company

Top 5 Reasons Not to Hire a Professional Customer Service Training Company 1

Think you can handle customer service training in-house? Think again. Bonfire Training makes the case for why DIY training often costs more than it saves — and what professional training delivers instead.

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DIY Customer Service Training… Is It Really That Easy?

DIY customer service training

When customer service breaks down, many companies try to fix it themselves — and make it worse. Bonfire Training explains why DIY training often backfires and what professional training does differently.

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Case Study: Improving the Service Culture

Presenter speaking to a seated group in a training room with a blank screen behind her.

A 700-person global medical supplies organization knew their service culture needed work — but didn't know where to start. See how Bonfire Training built a consistent, company-wide customer service foundation across three U.S. locations.

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Infographic: Customer Service Essentials

Customer service agent wearing a headset at a computer with an orange overlay and Bonfire “b” logo.

Now, more than ever, improving customer satisfaction should be a top priority for organizations. Customer experiences influence everything from:   Buying decisions Repeat purchases Spend amount  Customer loyalty If your organization is looking to improve your customer service and spark...

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Customer Service Essentials for the Utility Industry

A metal lattice tower structure ascends against a sky; circular wastewater treatment basins operate amid industrial surroundings; a blue gas flame burns on a stove burner in a dimly lit space.

Utility companies provide more than just water and energy; they’re also expected to deliver exceptional customer service. Now more than ever before, you want your company to be seen as a trusted and reliable partner in your community. With client...

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Customer Service Training Programs to Consider This Year

team members working together

At Bonfire, we love the “fresh start” feeling that comes along with a new year. It’s a time to set intentions, revisit goals, and plan professional development (PD) for the year ahead. If you’re an organization that has a set...

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The Importance of OnDemand Customer Service Training

man with headphones taking notes during online course

Training your team shouldn't mean stopping everything — or blowing your budget. Bonfire's OnDemand customer service training gives employees the flexibility to learn anytime, on any device, at their own pace. Discover what's inside the course and why virtual training is one of the smartest investments you can make in your team.

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