Sales Essentials


Program Format

This one-day onsite instructor-led session will empower your sales team members to build better relationships while increasing their sales volume. Using customized, real-life examples that go beyond theory, your team will learn how to apply proven sales and service techniques to any situation, integrating them quickly and easily into their daily routine.

We firmly believe that sales and service go hand in hand, and this class provides your team with proven techniques to make every interaction with prospects and customers productive and successful. They will feel more confident in their “pitch” and know how to recognize key factors that go into making a relevant offer.

We’ll discuss and dissect what motivates people to buy and how to recognize buying signals. And in the event of pushback or a “no,” we’ll introduce new concepts to melt that resistance. We also address call reluctance and how mindset and preparation are key elements in the success of a sales conversation.

The workshop will engage participants with multimedia, fun, and interactive group exercises. Live Remote Training options are also available.

Learning Outcomes

Participants in this course will learn to have a sales mindset and be prepared for each conversation, applying sales standards in every customer interaction. Increase sales with the foundation to confidently build and deliver a better pitch, and take it another step with cross-selling and up-selling. Your team will learn how to ask questions to present an emotionally engaging offer as well as recognize and respond to buying signals. Conversely, participants will be able to rebound and move on when the customer says no.

Business Outcomes


  • Increase in sales
  • Better closers
  • Confident and energized sales team
  • Improved team morale
  • Sales best practices
  • Moving prospects from pipeline to client


Who should attend?

This workshop is for those interested in better communication and sales skills with customers over the phone and face-to-face. This could include inside sales, outside sales, or any team that deals with Relationship Selling.


Energize your sales team with quickly integrated skills.

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